Our Story

Welcome to Apex Series™, where our passion for mountain biking drives our commitment to quality. Founded by three individuals with a shared love for the sport, Apex Series™ is built on the values of performance, durability, and rider-focused design.

Meet the Founders

Alex Holowko
A seasoned MTB rider and the face behind the popular YouTube channel, Wolfpack Adventures, Alex travels the world chasing new trails and experiences. With extensive racing experience in downhill and enduro, Alex ensures our products are built to meet the rigorous demands of serious riders​​​​.

Dougie Hain
Dougie Hain embodies the spirit of mountain biking for fun. As a passionate weekend rider, his enthusiasm for the sport influences our commitment to creating gear that enhances the riding experience for all mountain biking enthusiasts.

Peter Langan
Peter Langan brings a wealth of experience in online product sales to Apex Series™. His entrepreneurial spirit and excitement about mountain biking gear were pivotal in bringing the Apex Series™ Legend Goggles to market, ensuring top-notch performance and accessibility.